Crocs urges to ‘splash your style’ in its new monsoon campaign, ET BrandEquity
As India joyfully embraces the highly-anticipated monsoon season, Crocs, the global footwear, has unveiled its new campaign, ‘Splash Your Style’.
This celebration of unfiltered self-expression targets Gen Z with a dynamic blend of music and dance, inspiring them to revel in the rainy season with their distinctive styles. Teaming up with global dance stalwarts Quickstyle, along with Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, Crocs aims at embodying unfiltered self-expression through unique dance styles.
Conceptualised and produced by Kulfi Collective, the campaign film vividly portrays each artist dancing their way through the monsoon in their distinct styles.
The film opens with a spontaneous rain shower, sparking delight and dance across the cityscape. Each dancer, wearing colorful Crocs with personalised Jibbitz charms, uniquely expresses the joy of the Indian monsoon—through playful puddle jumps, romantic bus stop duets, or energetic café performances.
Accompanied by a special rendition of ‘Barso’ by Ritviz, their movements evoke joy, optimism and spontaneity. Through the “Splash Your Style” campaign, Crocs emerges as the ultimate accessory for monsoon fashion, fostering authenticity, engagement, and effortless style against the backdrop of a rainy-day.
Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/LATAM/India and Hey Dude International marketing vice president said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand’s vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we’re engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”Mitali Sharma, VP production at Kulfi Collective, shares her enthusiasm for the campaign, “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we’ve created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we’re redefining how brands can connect with their audience through authentic, vibrant storytelling.'”
The Crocs ‘Splash Your Style’ monsoon campaign has been brought to life via an integrated campaign across social, digital, retail and e-commerce channels.
Watch the video here:
The film showcases a never done before Hi-Definition, 3D feature animation with realistic silhouettes, an industry first for any brand within the paints category in India. It has a melodious track created by renowned Indian composer, Ram Sampath which captures the essence of the campaign with the resounding message – ‘Duniya Ko Rang Do’ (Colour the world).
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